La moltiplicazione degli schermi. Nuovi habitat televisivi nell'era dei social media

The reality’s experience is increasingly subjected to a process of elaboration, implemented by virtual realities, which ends up changing the way we perceive things. The media have long been our new socialization environments, “places” frequented daily. It is called media experience and means that the media are forms of living and complex experience: not only cognitive, but also emotional, practical, relational. Traditional media inform about events and entertain in moments of pause and free time but digital media are increasingly producing semi-spheres in which hybrid entities coexist, real and media, physical and digital, public and private, cognitive and sensitive. The social sphere enters into dialectics with traditional media: news and narratives, comments and criticisms bounce from one side to the other. From this point of view, the TV of talk and infotainment is an emblematic case. The rich diffusion of the new digital channels, the consolidation of satellite television, but also the explosion of on demand content, have urged the player market to exercise hybrid solutions for enriching and integrating the television offer, appealing to the potential given by the web. The television networks – being aware of the re-determination of the medium – combine and integrate new engagment models and strategies with the offer of contents and the programming strategies typical of generalist television. The television networks – being aware of the re-determination of the medium – combine and integrate new engagment models and strategies with the offer of contents nd the programming strategies typical of generalist television.