1 Contributo su Rivista

1 Contributo su Rivista: [10030] Home page macrotipologia

Sfoglia

Prodotti recenti

La nuova versione della proposta di riforma elettorale presentata dalla maggioranza: un’analisi critica

Il contributo analizza criticamente la nuova versione della proposta di riforma elettorale presentata dalla maggioranza, evidenziando come le modifiche introdotte nel testo base attenuino alcuni profili problematici della formulazione originaria, ma non ne superino le criticità strutturali. L’eliminazione del ballottaggio, l’innalzamento della soglia per il premio e la riduzione dei tetti massimi non impediscono al sistema di produrre una significativa distorsione del rapporto tra voti e segg...

Redefining brand hijacking from a non-collaborative brand co-creation perspective

Purpose In the democratic digital environment, brand managers frequently deal with the unauthorized use of the brand by third parties. The phenomenon, known as brand hijacking, has been treated in different and sometimes conflicting ways in the academic and professional literature. The aim of this paper is to clarify the meaning of brand hijacking and to shed light on the various motivations and intentions underpinning the phenomenon. Design/methodology/approach A Delphi-based survey among b...

Empirical Evidence on CEO Reputation: Perspectives, Actions and Influence

The study aims to explore the theoretical perspective (ability or symbolic image perspective) that underlies the development of reputation of Chief Executive Officers (CEO), investigating the activities that contribute to create a leaders’ good name and exploring their view about the level of influence of their personal reputation on corporate reputation. Through a structured questionnaire, a web survey has been carried out addressing CEOs of large companies located in Italy. The respondents ...

A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web

Purpose The objective of this paper is to propose a taxonomy of sustainability communication (SC) topics that provide digital content managers with a guide for setting a sustainability content agenda and for fostering stakeholder engagement mechanisms on environmental, social and economic issues that increasingly characterize conversations on social media of all stakeholder groups. Design/methodology/approach Taxonomy is a conceptual and qualitative way used to classify and represent the cor...

DUAL MARKETERS AND SUSTAINABILITY COMMUNICATION. EMPIRICAL EVIDENCE FROM CORPORATE WEBSITES

Although companies frequently sell to both consumers and business customers, the practice of dual marketing has been scarcely studied in the marketing literature. Despite the increasing interest in corporate sustainability, no studies have provided systematic observations regarding these types of companies and their sustainability communication activities. Drawing on a thorough review of the literature, this article aims to fill this gap with an empirical contribution focused on evaluating w...

Scopri

Accesso al fulltext

no fulltext9765
open248
restricted16
mixed1