Urban Foodscapes and Media Horizons: A New Gastronomic Experience

This chapter examines the convergence of expressive forms within the cultural industry and the realm of gastronomy. Through its synergistic engagement with media, gastronomy has undergone a profound transformation, acquiring new connotations that encompass not only dishes and chefs but also evolving modes of consumption. Food increasingly embodies the characteristics of contemporary media and culture, necessitating a perspective that transcends its material aspects. It must be analyzed as a communicative and cultural phenomenon that extends beyond the mere edible dimension. This perspective allows for an exploration of the architectural transformations in kitchens, the emerging iconographies of chefs, and the underlying motivations driving consumer passion for the visual dimensions of gastronomy. These shifts within the gastronomic landscape significantly influence urban foodscapes, historically integral to the culinary experience, and intersect with digital horizons, culminating in the emergence of a novel gastronomic experience.