Design, didactic, scenaries of consume

The world is living in a situation at the edge of normality. In line to an entropy transformation, design has got bogged to the edge of a process evanescence of the discipline, which informative grade was reduced to public messages that exalt each typology of trash that could be sold in commerce. The meaning of design has been deeply rooted in our culture so that it cannot be perceived anymore. We produce million of objects that satisfy our whishes and that generate needs. Such a big amount of things that evolves itself (Gold). An accelerated creative process that is destinated to implode on his own due to the effect of an already established aesthetic obsolescence that escapes to each rule of taste, including it in the concept of luxury what should be necessity. It’s design on demand, where everyone is able to elaborate customized objects; a software program will check the production process; technology will help to use tridimensional printers. The step from design to production is faster. The result: it’s a babel of mass-media products (Codeluppi), of concept-objects describing a turbulent, invisible trajectory that embraces each thought-action, weak, changeable, local or universal. Symbolic objects, sensitive to the transformation of taste, for which it follows “the logic of abstraction of fluxes, [reducing the product to] a brand puts on the top of the other like a luminous writing to the mountains of product” (La Cecla). A planetary garbage Rem Koolhaas defines Junkspace. The result is a kind of visual pollution on big scale, that feeds on a supermagic design To adhere to a total aesthetic idea of the environment seems the last edge of a discipline seemingly without connotation, tending to a touchable material evanescence choosing to substitute the relation between shape-function with the binomy shape-sense. Nowadays design is conceived as structural aspect in the evolving project of the whole production sectors. It’s business culture, capital of company (Bonsiepe). Today the contemporary culture proposes the figure of the prosumer, that is the cosumer-producer able to suggest business strategies systems of products oriented to the mass customization of the manufacts (Dorfles). To reach semplicity in design is a must. The good design doesn’t originate from an order, but from a series of questions. To develop ideas and realize products requires a rigour of project and ethic behavior that goes beyond the commercial slogan that pass polluting products off for design. This rigour and ethic imposes to designers, engaged to be freelance teachers, to rethink the creative act as the responsible action that tends to slow down simple illusion disadvantaging to think of the consequencies that a unihinibited planning produces on the determined physical environment and on human behaviors.