Ethical values and corporate social responsibility have become two drivers of modern consumers’ buying processes, driving companies to align their strategies, marketing policies, and behavior to the same values. Several articles published in the last decades in academic journals have tried to identify how and when consumers react to business ethics. This paper studies the academic literature evolution up to 2020 to understand if ethical corporate activities influence consumers’ perception, if they stimulate consumer loyalty and if consumers increase their willingness to pay a premium price for these companies’ products/services. Accordingly, we analyzed 349 articles published in academic journals over the last 15 years to understand their main topics and their evolution to create a baseline for the topics and approaches used in future research.
ETHICAL CONSUMER BEHAVIOR: A BIBLIOMETRIC REVIEW PRE-COVID
BASILE G;
2023-01-01
Abstract
Ethical values and corporate social responsibility have become two drivers of modern consumers’ buying processes, driving companies to align their strategies, marketing policies, and behavior to the same values. Several articles published in the last decades in academic journals have tried to identify how and when consumers react to business ethics. This paper studies the academic literature evolution up to 2020 to understand if ethical corporate activities influence consumers’ perception, if they stimulate consumer loyalty and if consumers increase their willingness to pay a premium price for these companies’ products/services. Accordingly, we analyzed 349 articles published in academic journals over the last 15 years to understand their main topics and their evolution to create a baseline for the topics and approaches used in future research.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
