In 2015, a new kind of company was introduced by law in Italy:the for-Benefit Company (fBComp). Such firms are characterized by arelevant novelty: they are for-profit companies whose statute explicitlyrecognizes and intends the impact of managerial decisions on thewellbeing of society as well as of its shareholders. This study suggestson the fBComp as a new "social" business model (SBM) which integratessocial and competitive behaviors. Thereby, the company achieves itsobjectives by creating and maintaining biunivocal relations withstakeholders, co-creating contextual sustainability conditions,increasing its reputation and positioning compared to its competitors. Byconducting a desk analysis on the results of the Italian Report onfBComp, this paper designs a portrait of this innovative social businessmodel's main features and explains its possibly far-reaching,trendsetting and curing influences on the transition of managementpractices towards mutual stakeholders' wellbeing and a sustainablesociety.

For-Benefit Company (fBComp): an innovative social-business model. The Italian case.

Ferri m;Basile g;
2020-01-01

Abstract

In 2015, a new kind of company was introduced by law in Italy:the for-Benefit Company (fBComp). Such firms are characterized by arelevant novelty: they are for-profit companies whose statute explicitlyrecognizes and intends the impact of managerial decisions on thewellbeing of society as well as of its shareholders. This study suggestson the fBComp as a new "social" business model (SBM) which integratessocial and competitive behaviors. Thereby, the company achieves itsobjectives by creating and maintaining biunivocal relations withstakeholders, co-creating contextual sustainability conditions,increasing its reputation and positioning compared to its competitors. Byconducting a desk analysis on the results of the Italian Report onfBComp, this paper designs a portrait of this innovative social businessmodel's main features and explains its possibly far-reaching,trendsetting and curing influences on the transition of managementpractices towards mutual stakeholders' wellbeing and a sustainablesociety.
2020
social legitimacy
stakeholder engagement
for-benefit company
social value cocreation
curative marketing
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12606/4367
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