The present work aims to analyse the choice of strategicmanagement conditions considering both, systemic and complexity perspectivesapplied by analogy to business. The approach represents the firm as acomplex adaptive system, where management, to make strategic and operativedecisions, must reduce complexity amplifying information variety. Accordingto this approach the firm, in a turbulent environment, must develop differentcompetences, especially in the field of innovation, in order to achieve survival/dynamic conditions through the creation and/or maintenance of relationshipswith numerous, diverse and heterogeneous stakeholders. This work aims toanswer the following research questions: can the complexity theory meet theneeds of managers and marketers as well as scholars’ theoretical foundations,to develop strategic intelligence to effectively manage the dynamism oforganisations/brand in turbulent environments; does regarding organisationsand networks as adaptive systems help scholars and managers in their decisionmaking processes?
Revisiting complexity theory to achieve strategic intelligence
Basile G;
2018-01-01
Abstract
The present work aims to analyse the choice of strategicmanagement conditions considering both, systemic and complexity perspectivesapplied by analogy to business. The approach represents the firm as acomplex adaptive system, where management, to make strategic and operativedecisions, must reduce complexity amplifying information variety. Accordingto this approach the firm, in a turbulent environment, must develop differentcompetences, especially in the field of innovation, in order to achieve survival/dynamic conditions through the creation and/or maintenance of relationshipswith numerous, diverse and heterogeneous stakeholders. This work aims toanswer the following research questions: can the complexity theory meet theneeds of managers and marketers as well as scholars’ theoretical foundations,to develop strategic intelligence to effectively manage the dynamism oforganisations/brand in turbulent environments; does regarding organisationsand networks as adaptive systems help scholars and managers in their decisionmaking processes?I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
