The study of the causal relationship between the consumer's and the firm's problem solving steps, helps to understand how modern organizations create competitive advantage. The implementation and development of this relationship form the basis of all sorts of customer relationship activity, aimed at stabilizing the segments/markets served.
RELAZIONI SISTEMICHE TRA IMPRESA E CONSUMATORE
BASILE G
2007-01-01
Abstract
The study of the causal relationship between the consumer's and the firm's problem solving steps, helps to understand how modern organizations create competitive advantage. The implementation and development of this relationship form the basis of all sorts of customer relationship activity, aimed at stabilizing the segments/markets served.File in questo prodotto:
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