Il sostegno dei beni culturali: riflessioni per una strategia ”altruistica”

This essay investigates the support of cultural heritage from the perspective of private law. It compares the support carried out for profit, in particular through sponsorship, and that exercised in a purely altruistic manner, resorting to liberal acts. In this regard, the Author highlights how the latter activities: i) offer a greater contribution in terms of intensifying the link between individuals and the cultural life of the community to which they belong; ii) are more in line with the dogmatic meaning of cultural heritage, which represents a ‘value’ and not a ‘utility’.