Exploring the role played by entrepreneurial self-efficacy among women entrepreneurs in tourism sector

This study aimed to explore how entrepreneurial self-efficacy impacts firms' performance among women entrepreneurs in developing countries in tourism and hospitality industry. Survey data collected from women entrepreneurs in Sri Lanka confirmed entrepreneurial self-efficacy is influenced by social media, entrepreneurial passion and entrepreneurial role models, whereas education and work experience had no influence over entrepreneurial self-efficacy. The mediating behavior of entrepreneurial persistence behavior is confirmed. For entrepreneurship stakeholders, this research revealed a critical factor that entrepreneurial self-efficacy is influenced by social media in digital world of technologies. Moreover, this research provided a validated model of entrepreneurial self-efficacy, enhancing its usage during the adversity or growth stages of business while producing valuable insights to policy makers in developing countries, enhancing women entrepreneurs’ contribution to the economy.