Data architecture framework for improving consumer awareness in food shopping experience

Nowadays, consumers are often influenced by retailers who prioritize economic objectives over the well-being of individuals and society. To address this issue, there is a need for tools that can help consumers make more informed and sustainable purchasing choices. This paper proposes a data architecture framework that can enable consumers to have a more aware and sustainable purchasing experience, particularly regarding food choices. The framework empowers consumers’ experience by providing access to integrated enabling technologies that promote sustainable, nutritionally complete, customized purchase choices and eating habits. Under the NEXTCART project’s framework, this paper aims to provide technological solutions that can help optimize and digitize the food supply chain, making it more environmentally, socially, and economically sustainable.