BUILDING A POSITIVE ORGANISATION: CULTURAL TRANSFORMATION AND THE ROLE OF CHIEF HAPPINESS OFFICER

n response to growing concerns about employee wellbeing and disengagement, this study explores the role of the Chief Happiness Officer (CHO) in fostering positive organisational culture. Through narrative analysis of 95 certified Italian CHOs, the research examines their profiles, motivations, actions, and the factors that support or hinder their efforts. CHOs come from diverse backgrounds and act across strategic and operational levels to promote wellbeing and cultural transformation. The study explores the evolving role of CHOs in the transformation of organisations towards positive ones, offering interesting insights for the scientific and managerial community.