Television programming is a source of entertainment widely used by people around the world. To cover production costs, commercial televisions broadcast television commercials. To highlight the content of the spots, some television networks broadcast them at higher volumes than in ordinary programming. This commercial strategy causes an annoyance in the viewer who considers the commercial as noisy. Complaints from viewers have attracted the attention of the legislators who have regulated the broadcasting of the commercials. Despite this, there are still some television networks that do not respect these indications. In this study, the volumes of various advertising spots broadcast on various regional and national television channels were detected and analyzed. The recordings were made in a room of a home to reproduce the typical conditions in which viewers find themselves. The volumes of the commercials were compared with the volumes of the television programs within which these commercials were reproduced. The measures show that advertisements are broadcast at higher volumes than the television programming in which they are placed.

Monitoring Loud Commercials in Television Broadcast

Rosaria Parente;
2023-01-01

Abstract

Television programming is a source of entertainment widely used by people around the world. To cover production costs, commercial televisions broadcast television commercials. To highlight the content of the spots, some television networks broadcast them at higher volumes than in ordinary programming. This commercial strategy causes an annoyance in the viewer who considers the commercial as noisy. Complaints from viewers have attracted the attention of the legislators who have regulated the broadcasting of the commercials. Despite this, there are still some television networks that do not respect these indications. In this study, the volumes of various advertising spots broadcast on various regional and national television channels were detected and analyzed. The recordings were made in a room of a home to reproduce the typical conditions in which viewers find themselves. The volumes of the commercials were compared with the volumes of the television programs within which these commercials were reproduced. The measures show that advertisements are broadcast at higher volumes than the television programming in which they are placed.
2023
978-981-19-6634-7
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12606/17328
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 0
social impact