Purpose: The aim of this paper is to analyse the application of the open innovation model in the Italian wine sector. Methodology: Following a qualitative research approach, the existing literature on open innovation is analyzed. The application of a single method approach is directed to verify the innovation model adopted by company of the wine sector. Originality/value: Investigating the state of art of innovation in the Italian wine sector, the paper verify that this sector it is moving toward an open innovation model. Practical implication: The paper is the first step of an empirical research related to prove the existence open innovation in the Italian wine sector. Future researches will be conducted in this direction.
THE OPEN INNOVATION FRAMEWORK IN THE ITALIAN WINE SECTOR: GENERAL EVIDENCES
Palmaccio Matteo
2015-01-01
Abstract
Purpose: The aim of this paper is to analyse the application of the open innovation model in the Italian wine sector. Methodology: Following a qualitative research approach, the existing literature on open innovation is analyzed. The application of a single method approach is directed to verify the innovation model adopted by company of the wine sector. Originality/value: Investigating the state of art of innovation in the Italian wine sector, the paper verify that this sector it is moving toward an open innovation model. Practical implication: The paper is the first step of an empirical research related to prove the existence open innovation in the Italian wine sector. Future researches will be conducted in this direction.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
