Metaverse in social innovation: developing trends to support marginal areas sustainable growing.

This study aims to illuminate several aspects linked to metaverse and social innovation within marginal areas growing. First, it underscores the collaborative relationship between the host community and the guest. Second, it demonstrates the presence of strategic bridging as a mediator. Third, it reveals how the metaverse can serve as both a strategy and a means of strategic bridging to facilitate relations between the host community and the guest. Our initial analysis urges scholars and professionals to acknowledge the existing connection between guests and host communities. Within this framework, the metaverse concept is considered a strategic intermediary between these two parties. As suggested emphasized, within the metaverse context, a host community comprises the individuals or entities responsible for creating and overseeing virtual spaces, platforms, or environments. At the same time, guests are the users who interact with and explore these digital realms. Nonetheless, it is essential to note that there are numerous ways in which the metaverse can facilitate a connection between host communities and guests that warrant further exploration and validation.