Examining the significance of content marketing. New approach in digital marketing or management fashion?
2014-01-01 Vollero, Agostino; Siano, Alfonso; Palazzo, Maria
Corporate Community Relations: A sub-Saharan bank Perspective
2013-01-01 Linda, Deigh; Palazzo, Maria; Siano, Alfonso
Advertising and Brand Trust: Perspectives From the UK and Italy
2013-01-01 Annie, Danbury; Palazzo, Maria; Kathleen Mortimer, Mortimer; Siano, Alfonso
The role of corporate community relations for a strategic approach to CSR communication. Some insights from two case studies.
2013-01-01 Linda, Deigh; Palazzo, Maria; Siano, Alfonso; Vollero, Agostino
ESPAÑA E ITALIA: TAN CERCA Y TAN LEJOS. ESTUDIO EXPLORATORIO DE LOS EFECTOS DEL PAÍS DE ORIGEN EN LAS ACTITUDES HACIA LAS MARCAS TOP OF MIND EN EL CONTEXTO ESPANOL E ITALIANO
2013-01-01 Porcu, Lucia; Nuria Rodríguez, Priego; Siano, Alfonso; Palazzo, Maria; Vollero, Agostino
ALINEANDO LAS RELACIONES ENTRE LA EMPRESA Y LA SOCIEDAD MEDIANTE LA COMUNICACIÓN DE LAS ESTRATEGIAS DE RESPONSABILIDAD SOCIAL CORPORATIVA. UNA COMPARACIÓN ENTRE ENI E IBERDROLA EN LOS CONTEXTOS ITALIANO Y ESPAÑOL
2013-01-01 Nuria Rodríguez, Priego; Siano, Alfonso; Palazzo, Maria; Vollero, Agostino
A closer look to root causes of greenwashing. Some propositions about dimensions of CSR communication
2013-01-01 Siano, Alfonso; Vollero, Agostino; Palazzo, Maria; Wim, Elving
Nationalism and familiarity in consumer attitudes to top-of-mind corporate brands: a comparison between Italian and Spanish students
2011-01-01 Siano, Alfonso; Porcu, Lucia; Palazzo, Maria; Vollero, Agostino; RODRÍGUEZ PRIEGO, Nuria
Aligning Corporate Community Relations to CSR communication strategies. ENI: a case study
2009-01-01 Siano, Alfonso; Palazzo, Maria; Vollero, Agostino
Tetra Pak Italy’s Ingredient Branding: an exploratory case of strategic communication
2011-01-01 Siano, Alfonso; Palazzo, Maria; Confetto, Maria Giovanna; Jillian, Farquhar
Creating value with country-specific consumer attitudes: an explorative study on students’ perceptions of top-of-mind brands in two European Countries
2011-01-01 Siano, Alfonso; Vollero, Agostino; Palazzo, Maria
“Working toward Dual Marketing Communications”
2009-01-01 Philip, ; J., Kitchen; Alfonso, Siano; Palazzo, M; MARIA GIOVANNA, Confetto
“The Value and Significance of Corporate Community Relations: An Italian SME Perspective”
2009-01-01 Philip, ; J., Kitchen; Alfonso, Siano; Palazzo, M; John, Nicholson
TOWARDS THE INTEGRATION BETWEEN CORPORATE COMMUNITYRELATIONS AND CSR COMMUNICATION STRATEGIES. THE ENEL CASE STUDY
2009-01-01 Piciocchi, Paolo; Vollero, Agostino; Palazzo, Maria
“Bernstein's communication wheel revisited”
2008-01-01 Alfonso, Siano; Palazzo, M
Corporate Community Relations: What's the matter with Italian industrial districts?
2008-01-01 Alfonso, Siano; Palazzo, M
Tetra Pak Italy: key factors of success and positive effects of ingredient branding
2009-01-01 MARIA GIOVANNA, Confetto; Alfonso, Siano; Palazzo, M
Dual Marketing Communications in B2B and B2C Contexts
2009-01-01 P. J., Kitchen; Siano, Alfonso; Palazzo, Maria
Aligning Corporate Community Relations into CSR Communication Strategy. The ENI Case study
2009-01-01 Palazzo, M; Alfonso, Siano; Agostino, Vollero
Ingredient branding: A strategic lever of the emerging Dual Marketing Communications
2009-01-01 Alfonso, Siano; Palazzo, M; MARIA GIOVANNA, Confetto
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Tipologia
- 4 Contributo in Atti di Convegno ...2995
Data di pubblicazione
- In corso di stampa5
- 2020 - 20261056
- 2010 - 20191259
- 2000 - 2009619
- 1990 - 199953
- 1982 - 19893
Editore
- IEEE226
- Institute of Electrical and Elect...182
- Elsevier B.V.41
- Springer37
- AIDI - Italian Association of Ind...31
- Springer Science and Business Med...31
- IEEE (The Institute of Electrical...27
- IEEE Computer Society27
- Elsevier24
- CEUR-WS15
Rivista
- ...SUMMER SCHOOL FRANCESCO TURCO....36
- PROCEDIA COMPUTER SCIENCE12
- NUCLEAR INSTRUMENTS & METHODS IN ...9
- JOURNAL OF INSTRUMENTATION7
- NUCLEAR INSTRUMENTS AND METHODS I...7
- JOURNAL OF PHYSICS. CONFERENCE SE...6
- IFAC PAPERSONLINE5
- IGIENE E SANITÀ PUBBLICA4
- PROCEDIA MANUFACTURING4
- IOP CONFERENCE SERIES: MATERIALS ...3
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- MATERIALS RESEARCH PROCEEDINGS14
- LECTURE NOTES IN COMPUTER SCIENCE12
- PROCEEDINGS IFKAD...9
- IFIP ADVANCES IN INFORMATION AND ...6
- CONFERENCE PROCEEDINGS - IEEE INS...5
- ASTRONOMICAL SOCIETY OF THE PACIF...4
- CEUR WORKSHOP PROCEEDINGS4
- COMMUNICATIONS IN COMPUTER AND IN...4
- PROCEEDINGS OF SPIE, THE INTERNAT...4
- INTERNATIONAL SAMPE TECHNICAL CON...3
Keyword
- Artificial Intelligence26
- Computer Networks and Communications23
- Electrical and Electronic Enginee...21
- Control and Systems Engineering17
- Machine Learning17
- Computer Science (all)16
- Fashion15
- Sustainability15
- Electronic12
- Optical and Magnetic Materials12
Lingua
- eng2058
- ita325
- und18
- fre7
- spa5
- enm1
- rus1
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