Cultural Product Management from environment to territorial context: configuration of main relationships

This part of the book aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. We shall do that by adopting a holistic, viable-systemic approach. This approach will prove useful to draw a better representation of the relationships existing among members of the territory - which is a prerequisite for the creation of any cultural product - and among them and the stakeholders to whom the cultural product itself is targeted. We shall consider the notion of relationship as a form of interactive connection determining - in causal fashion - a series of input-output effects among system members.