The objective of this conceptual paper is to study the relationship between company and consumer, focusing on the role of social actor that companies have to create, maintain or strengthen the links between the brand and consumers. In the ambit of this topic, the study aims to explore in greater depth the role played by new forms of retailing in the relationship between brand-consumers.
The Social Dimension of Buying: Opportunities Resulting from New Retailing Forms.
BASILE G;
2009-01-01
Abstract
The objective of this conceptual paper is to study the relationship between company and consumer, focusing on the role of social actor that companies have to create, maintain or strengthen the links between the brand and consumers. In the ambit of this topic, the study aims to explore in greater depth the role played by new forms of retailing in the relationship between brand-consumers.File in questo prodotto:
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