Gender Diversity Between Opportunities and Barriers in Made in Italy: A Multiple Case Study

This study aims to highlight the barriers existing in the context of female entrepreneurship in the Italian fashion industry, analyzing the commonalities and the differences between experienced and aspiring female entrepreneurs. The work uses a qualitative methodology and a multiple case study supports. The paper data were acquired using semi-structured interviews. A thematic analysis was conducted for the interpretation of the data collected. The research contributes to gender studies, with a specific focus on the drivers and barriers that influence the field of female entrepreneurship. The results show that for Italian female entrepreneurs, gender stereotypes, financial support and business opportunities constitute significant barriers in the fashion industry. With reference to skills, the vast majority of the skills required by the sector are mainly assimilated through direct experience in the field. Finally, it is noted that the innate skills of the female gender do not constitute specific skills required by the Italian fashion industry. The need therefore arises to facilitate and strengthen financial and training support for female entrepreneurs, as well as to promote a cultural shift aimed at reducing gender stereotypes to foster greater equity in the sector.