Over the last decade, women and social media have changed their role from the past. In fact, compared to the past, there are many due to the wide availability of academic papers, SLR has reached significant progress going beyond simply summarizing and deducing prior research (Massaro, M., Dumay, J., & Guthrie, J., Accounting, Auditing & Accountability Journal, 2016). The structured literature review conducted on the Scopus database allowed to identify 22 articles about the theme of social media in relation to female entrepreneurship, than for the second research question was used a quality assessment process based on the manual approach for the treatment of the contents. 64 N. Paoloni et al. Several findings bring out for different focus groups identified by this SLR. For example: the fact that women are more attracted and predisposed to the use of social media, or how women have been able to counter the impact of the crisis in their businesses through the use of new strategies to keep their businesses running. Therefore, findings show that from the scientific point of view the treatment of social media and female entrepreneurship is not a lot developing. This SLR is a contribution for scholars and professionals to improve the studies on social media, in particular related to gender. From a theoretical point of view, the document provides a systematization of the scientific contributions, which jointly deal with social media and female. more women who hold entrepreneurial roles. Likewise, the way of communicating, receiving feedback, selling and promoting has changed thanks to the widespread use of social media. For this reason, the purpose of this paper is to provide an integrated analysis about how social media is studied in relation to female entrepreneurship and what are the main thematic areas of literature in which these issues are investigated. The work aims to understand what the empirical evidences between social media and entrepreneurship (RQ1). This work is supported by a SLR; the structured literature review methodology is an approach that is able to contribute to identifying research trends and future research directions (Di Vaio, A., Syriopoulos, T., Alvino, F., & Palladino, R., “Integrated thinking and reporting” towards sustainable business models: a concise bibliometric analysis. Meditari Accountancy Research, 2021; Secundo, G., Ndou, V., Del Vecchio, P., & De Pascale, G., Technological Forecasting and Social Change 153, 2020; Popay, J., Roberts, H., Sowden, A., Petticrew, M., Arai, L., Rodgers, M., ... & Duffy, S., A product from the ESRC methods programme Version 1, 2006; Jesson, J., & Lacey, F., Pharmacy education 6, 2006). This method has successfully been used in several interdisciplinary fields as well as in accounting, IC, and knowledge management (Massaro, M., Dumay, J., & Guthrie, J., Accounting, Auditing & Accountability Journal, 2016; Paoloni, P., Modaffari, G., & Mattei, G., Journal of Intellectual Capital, 2020). More recently,
Gender and Social Media in the Entrepreneurship: A Structured Literature Review
Rubina Michela Galeotti;
2024-01-01
Abstract
Over the last decade, women and social media have changed their role from the past. In fact, compared to the past, there are many due to the wide availability of academic papers, SLR has reached significant progress going beyond simply summarizing and deducing prior research (Massaro, M., Dumay, J., & Guthrie, J., Accounting, Auditing & Accountability Journal, 2016). The structured literature review conducted on the Scopus database allowed to identify 22 articles about the theme of social media in relation to female entrepreneurship, than for the second research question was used a quality assessment process based on the manual approach for the treatment of the contents. 64 N. Paoloni et al. Several findings bring out for different focus groups identified by this SLR. For example: the fact that women are more attracted and predisposed to the use of social media, or how women have been able to counter the impact of the crisis in their businesses through the use of new strategies to keep their businesses running. Therefore, findings show that from the scientific point of view the treatment of social media and female entrepreneurship is not a lot developing. This SLR is a contribution for scholars and professionals to improve the studies on social media, in particular related to gender. From a theoretical point of view, the document provides a systematization of the scientific contributions, which jointly deal with social media and female. more women who hold entrepreneurial roles. Likewise, the way of communicating, receiving feedback, selling and promoting has changed thanks to the widespread use of social media. For this reason, the purpose of this paper is to provide an integrated analysis about how social media is studied in relation to female entrepreneurship and what are the main thematic areas of literature in which these issues are investigated. The work aims to understand what the empirical evidences between social media and entrepreneurship (RQ1). This work is supported by a SLR; the structured literature review methodology is an approach that is able to contribute to identifying research trends and future research directions (Di Vaio, A., Syriopoulos, T., Alvino, F., & Palladino, R., “Integrated thinking and reporting” towards sustainable business models: a concise bibliometric analysis. Meditari Accountancy Research, 2021; Secundo, G., Ndou, V., Del Vecchio, P., & De Pascale, G., Technological Forecasting and Social Change 153, 2020; Popay, J., Roberts, H., Sowden, A., Petticrew, M., Arai, L., Rodgers, M., ... & Duffy, S., A product from the ESRC methods programme Version 1, 2006; Jesson, J., & Lacey, F., Pharmacy education 6, 2006). This method has successfully been used in several interdisciplinary fields as well as in accounting, IC, and knowledge management (Massaro, M., Dumay, J., & Guthrie, J., Accounting, Auditing & Accountability Journal, 2016; Paoloni, P., Modaffari, G., & Mattei, G., Journal of Intellectual Capital, 2020). More recently,I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
