In this chapter, we show the importance of planification and strategy in a chaotic scenario, especially for nascent entrepreneurs in high-tech sectors, presenting a model that starts with the limitations of the SWOT analysis and proposes some improvements.

The APPNIE model

Micozzi, Alessandra
2024-01-01

Abstract

In this chapter, we show the importance of planification and strategy in a chaotic scenario, especially for nascent entrepreneurs in high-tech sectors, presenting a model that starts with the limitations of the SWOT analysis and proposes some improvements.
2024
9781837972050
SWOT Analisys, 3D, Strategic tools, Action Plan, Actual versus potential, Marketing
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12606/21129
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