Impact of Artificial Intelligence on Digital Marketing

Artificial Intelligence Marketing is the area of marketing that uses artificial intelligence (AI) to improve the interpretation of the B2B and B2C market. It suggests the actions to be taken in order to achieve the results that have been programmed. This includes a specific area of marketing able to exploit the most modern technologies that work together with the AI and have the same final objective, like Machine Learning and NLP (acronym for Natural Language Processing), integrated with mathematical/statistical techniques and behavioral marketing. This union allows you to apply marketing choices tailored to the individual user and gradually improved. For each interaction, the algorithm acquires new data and learns from the actions that are performed, in order to develop the most specific content for the user. The goal is to transform users into customers in order to obtain a benefit both in economic and behavioral terms, since in addition to the economic result of the company, above all, the consumer will derive satisfaction from the purchase of the product or service.