Impact of Artificial Intelligence on Digital Marketing

Artificial Intelligence Marketing is the area of marketing that uses artificial intelligence(AI) to improve the interpretation of the B2B and B2C market. It suggeststhe actions to be taken in order to achieve the results that have been programmed.This includes a specific area of marketing able to exploit the most modern technologiesthat work together with the AI and have the same final objective, likeMachine Learning and NLP (acronym for Natural Language Processing), integratedwith mathematical/statistical techniques and behavioral marketing. Thisunion allows you to apply marketing choices tailored to the individual user andgradually improved. For each interaction, the algorithm acquires new data andlearns from the actions that are performed, in order to develop the most specificcontent for the user. The goal is to transform users into customers in order toobtain a benefit both in economic and behavioral terms, since in addition to theeconomic result of the company, above all, the consumer will derive satisfactionfrom the purchase of the product or service.